Apple generally declares its new {hardware} within the fall, and this yr is most probably no other. The development is reported to be on September 9, and Apple is anticipated to unlock its iPhone 17 lineup, along side updates for the Apple Watch and AirPods.Â
As at all times, there are lots of rumors circulating, together with larger displays and progressed cameras for the iPhone 17 fashions and the advent of an ultra-thin iPhone Air that would change the Plus type.
iPhone 17, 17 Professional, and 17 Professional Max
The iPhone 17 is anticipated to get a vital makeover to align extra intently with the Professional fashions. It might characteristic a somewhat higher 6.3-inch display, which is a rise of 0.2 inches in comparison to the iPhone 16, in addition to a 120Hz show, a considerable improve from the present 60Hz. Itâs additionally rumored to have a 24-megapixel entrance digicam.
It might are available new colours: red and inexperienced.
The Professionalâs upgrades might be noticeable at the again of the telephone, rumors recommend. Conceptual renderings display that the 3 rear cameras is also organized in an oblong bar that extends from one fringe of the software to the opposite. The flash, mild sensor, and microphone can be situated some distance to the proper aspect. The place the MagSafe charger is, the Apple emblem is alleged to be focused for cultured causes.
Significantly, the iPhone 17 Professional would possibly transfer fabrics, probably changing the titanium band across the display with aluminum. This might lend a hand Apple scale back prices in addition to supply a lighter really feel.
The iPhone 17 Professional Max is anticipated to peer fewer upgrades, too, with essentially the most important trade being a somewhat thicker frame, more likely to accommodate a bigger battery â which might be an enormous win.Â
Techcrunch match
San Francisco
|
October 27-29, 2025
In step with leaker Fast Virtual, the iPhone 17 is expected to be priced round $800, and the Professional Max is anticipated to have a price ticket of $1,250. New colours for the Professional fashions probably come with darkish blue and copper.
The Professional type is anticipated to be priced round $1,050. On the other hand, a contemporary leak signifies that there might be fewer garage choices in comparison to the 16 Professional. Customers would possibly lose the 128GB choice and can most effective have 3 alternatives: 256GB, 512GB, or 1TB, down from the standard 4 choices.
Whilst the main focal point might be at the iPhones themselves, Apple would possibly announce new telephone circumstances as an additional bonus. 3 weeks earlier than the development, a leak confirmed âTechWovenâ iPhone Professional 17 circumstances, that includes a better high quality woven subject material in comparison to the discontinued âFineWovenâ line of material circumstances Apple launched in 2023. The leak additionally displays that the circumstances would possibly include a crossbody strap.
iPhone Air

Essentially the most extensively mentioned rumor is that Apple could be introducing its slimmest telephone ever, the iPhone Air, which would possibly change the iPhone Plus.Â
This rumored software is alleged to have a profile thickness of five.5 mm, making it about 0.08 inches thinner than present iPhones. Itâll additionally characteristic a 6.6-inch display.Â
This transfer seems to be Appleâs reaction to the craze of slimmer smartphones, following within the footsteps of different firms like Samsung and Huawei. The iPhone Air may just probably outshine the Samsung Galaxy S25 Edge, which measures 5.8 mm thick. Moreover, it is going to pave the way in which for Appleâs long-rumored foldable telephone, predicted to release in September 2026.
Whilst the skinny design is trendy, it could include some compromises. In line with the renders weâve observed, the Air is anticipated to have just one rear digicam lens, in contrast to the Plus, which has two. There also are rumors that there will not be enough room for a speaker on the backside, which means the one audio supply might be the entrance earpiece on the most sensible.
Experiences recommend the software might be priced at $950 and might be to be had in black, silver, and light-weight gold.
Apple Watch Collection 11, Extremely 3, and SE 3

After a two-year wait, there are more than a few rumors surrounding the Apple Watch Extremely 3, suggesting itâs going to go through important adjustments. Those would possibly come with sooner charging speeds, 5G reinforce, and satellite tv for pc connectivity. Moreover, itâs speculated that the watch will characteristic a higher show.
Some of the thrilling possible upgrades for each the Extremely 3 and Collection 11 is the incorporation of blood drive tracking functions. This selection would notify customers if their blood drive ranges are too top or too low. Apple could also be bearing in mind including a nap apnea characteristic. On the other hand, in keeping with Bloombergâs Mark Gurman, the corporate would possibly wish to prolong the discharge of those options for additional tweaks.
Apple not too long ago introduced {that a} redesigned blood oxygen characteristic is rolling out to a few Collection 8, 10, and Extremely watches. This leads us to assume the Extremely 3 may additionally get the potential, however the corporate didnât point out if it could be to be had in watchOS 26 in its announcement.
The 3rd technology of Apple Watch SE isnât anticipated to obtain primary updates, apart from most likely a bigger show. There proceed to be studies of a plastic model being offered, in keeping with Gurman.Â
Rumored costs for the watches are: $250 for the Apple Watch SE 3, $400 for the Collection 11, and $800 for the Extremely 3.
AirPods Professional 3

After the discharge of the AirPods Professional 2 in 2022, itâs about time for an improve, and Apple may simply be able to ship. Rumors recommend that the AirPods Professional 3 will characteristic a sleeker design, touch-sensitive controls, smaller earbuds, and a slimmer case. Moreover, the H3 chip is anticipated to reinforce lively noise cancellation and adaptive audio.
This tale has been up to date to incorporate further rumors.
Weâre at all times taking a look to conform, and through offering some perception into your point of view and comments into TechCrunch and our protection and occasions, youâll lend a hand us! Fill out this survey to tell us how weâre doing and get the risk to win a prize in go back!