When Parthi Duraisamy was once a specialist at McKinsey’s Dubai place of job, he came upon that the American Categorical playing cards his corporate trusted for company bills have been infrequently authorised within the Heart East. This pressured Duraisamy to hide important shuttle bills out of pocket and document unending expense studies.
“It was once a continuing ache,” Duraisamy defined at the name. “I’d spend my weekends importing receipts, reconciling each expense manually.”
Now, Alaan, the corporate he introduced with fellow McKinsey alumnus Karun Kurien, is the Heart East’s main spend control platform. It simply introduced that it raised $48 million in Collection A investment led by means of Top XV Companions (previously Sequoia Capital India & SEA) with participation from others like founders of 885 Capital, Y Combinator, 468 Capital, and Pioneer Fund.
Founders of a few of Alaan’s unicorn consumers, like Hosam Arab (Tabby), Mudassir Sheikha (Careem), and Khalid Al Ameri, a well known YouTuber within the area, additionally invested.
This is without doubt one of the greatest Collection A rounds for a fintech within the area, in comparison to Saudi Arabia’s purchase now, pay later platform Tamara, which raised $110 million a few years in the past.
“The class has demonstrated robust product-market are compatible within the MENA area, and Alaan often is the class chief,” stated GV Ravishankar, Managing Director at Top XV. “Their customer-centric and product-led mindset has enabled them to construct answers adapted to trendy finance groups.” (Top XV additionally participated in a big Collection B spherical closing month, backing UAE’s proptech Huspy.)
Alaan’s trail to class management wasn’t with out demanding situations, alternatively.
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Whilst the fintech raised a $2.5 million seed spherical in mid-2021, it couldn’t release for almost a 12 months, in large part because of regulatory complexities and the will for banking partnerships within the UAE. Its fresh growth into Saudi Arabia posed an identical hurdles, taking years to safe approvals from the rustic’s apex financial institution prior to after all launching this January.
“The most important problem we confronted, each within the UAE and Saudi Arabia, was once merely going are living,” the CEO shared.
But, Duraisamy stated the fintech was once in a position to transport rapid in different ways akin to in Alaan’s pioneering transfer to combine Apple Pay into its B2B choices, one thing in the past unavailable to finance groups within the area.
In early 2023, the corporate additionally claimed to be the primary within the Heart East to combine OpenAI into its products and services, a transfer Duraisamy says formed the corporate’s present product technique. First of all, Alaan rolled out a chatbot, expecting that customers would experience conversational interactions round their spending. However the function failed to realize traction.
Lesson discovered, the fintech shifted center of attention, knowing consumers were given extra price when AI labored within the background. Alaan started the use of AI to assist streamline processes like receipt matching, reconciliation, and VAT extraction—a in particular treasured use case within the area, the place the platform is helping companies navigate advanced VAT laws and reclaimable tax.
The corporate claims its spend control platform has already stored finance groups greater than 1.5 million hours of handbook paintings. Its a host Alaan expects to develop because it continues to put money into automation.
Since launching in 2022, Alaan has processed over 2.5 million transactions for greater than 1,500 finance groups throughout primary regional enterprises, together with G42, Careem, Tabby, and Lulu Staff.
What’s extra, the corporate is winning, Duraisamy says, noting that it spent $5 million to generate $10 million in earnings. Duraisamy credit YC and his mentors for instilling a disciplined way in a marketplace the place many fintechs are concerned with cost volumes.
Now, Alaan is having a look to duplicate its expansion in Saudi Arabia, the place it introduced previous this 12 months and has been doubling transaction volumes month over month for the previous six months, in step with the startup.
The Collection A will boost up this growth, permitting the corporate to scale hiring throughout gross sales, visitor good fortune, and compliance, whilst additionally doubling down on AI-driven finance automation.
Whilst the four-year-old fintech, which is equipping MENA finance groups with AI brokers, has now raised one of the crucial greatest Collection A rounds in MENA, I requested Duraisamy if Ramp’s explosive expansion—its valuation has doubled this 12 months after elevating 3 rounds—performed a task in buyers making a bet large on Alaan.
“Whilst you communicate to buyers, what actually issues for an organization at our level is the basics: how capital-efficient we’re, how a lot earnings we generate, how robust our go-to-market movement is,” he stated. “We aren’t in a marketplace the place you already know measurement is a bonus, like america or Europe. So, irrespective of whether or not Ramp was once in a position to lift or no longer, I believe we’d have raised this a lot as a result of our basics have been very robust.”