Apple’s large September iPhone release is within the books — and it landed just about precisely as anticipated. The corporate delivered precisely what enthusiasts have been anticipating: a brand new iPhone lineup, next-generation AirPods, and sweeping upgrades around the Apple Watch circle of relatives.
The iPhone 17 has formally landed. Here is how and when you’ll be able to preorder all 4 telephones.
For all of the new gadgets, a couple of rumored merchandise by no means materialized. The HomePod mini and AirTag 2 have been absent from the presentation, regardless of stories suggesting updates have been coming near near. Apple additionally selected to not debut its long-awaited Siri overhaul, leaving its subsequent large AI second for someday someday. However there is a probability for extra Apple product bulletins within the days forward, particularly if Apple has plans to do yet another tournament in October.
To make lifestyles more uncomplicated, despite the fact that, right here’s a handy guide a rough roundup of the entirety Apple introduced these days.
AirPods Professional 3

Credit score: Ian Moore / Mashable Composite; Apple
Apple refreshed its flagship earbuds with a significant focal point on sound high quality and luxury. The brand new AirPods Professional 3 introduce foam-infused pointers that mould extra intently to the ear and lend a hand lock within the boosted lively noise cancellation. Apple says cancellation is now two times as efficient as remaining yr’s style and 4 instances more potent than the primary technology.
Along with the audio upgrades, there’s additionally extra stamina: 8 hours of playback on a fee or 10 hours when the use of transparency mode. A brand new layer of intelligence comes by the use of Apple’s reside translation characteristic, which matches at once in the course of the earbuds — making them as helpful for touring or conferences as they’re for song.
Apple Watch Collection 11

Credit score: Ian Moore / Mashable Composite; Apple
The Collection 11 continues Apple’s stable march into well being tech. The standout addition is a high blood pressure instrument designed to flag persistent hypertension. Apple used to be cautious to notice that it received’t change a health care provider or stumble on each and every factor, but it surely expects the characteristic on my own to result in greater than 1,000,000 diagnoses in its first yr.
The {hardware} is sturdier this time, because of harder glass that Apple says is two times as immune to scratches. 5G may be inbuilt for sooner connections, and new titanium finishes give the watch a extra top rate glance. Battery lifestyles stretches to a complete day, whilst watchOS 26 provides contemporary watch faces and wellness-tracking options like a snooze rating and expanded psychological well being metrics.
Apple Watch SE 3
Apple’s maximum reasonably priced watch quietly were given some helpful new methods. Gesture give a boost to makes it imaginable to keep watch over the SE 3 with a double faucet or a handy guide a rough wrist flick, whilst on-device Siri brings quicker responses with out depending at the cloud. Temperature sensing and expanded well being monitoring additionally make the SE 3 really feel extra succesful than its predecessors.
Charging is quicker now, too. Apple says the watch can fee two times as temporarily because the remaining SE, which makes its unchanged 18-hour battery lifestyles really feel much less restricting. For any individual who sought after Apple’s smartwatch enjoy with out dishing out for the higher-end fashions, this yr’s SE feels much less like a compromise.
Mashable Mild Pace
Apple Watch Extremely 3

Credit score: Ian Moore / Mashable Composite; Apple
The rugged Apple Watch Extremely 3 now has the most important display the corporate has ever placed on a wrist. The Extremely 3’s wide-angle OLED expands usable space with out expanding the case dimension and is helping to preserve power.
This style additionally takes connectivity to the following degree with 5G and satellite tv for pc give a boost to. Emergency SOS by the use of satellite tv for pc is now constructed at once into the watch, extending security measures for individuals who take it off the grid. Battery lifestyles has been driven to 42 hours — six greater than the remaining technology — and new black and herbal titanium finishes upload extra selection for patrons preferring a stealthier or vintage glance.
iPhone 17

Credit score: Ian Moore / Mashable Composite; Apple
Apple’s same old iPhone were given a major show overhaul this yr. The Tremendous Retina XDR panel now peaks at 3,000 nits of brightness, contains ProMotion with 120Hz refresh charges, and springs with a seven-layer anti-reflective coating. Mixed with Ceramic Protect 2 at the entrance, Apple claims it’s essentially the most readable iPhone ever in direct daylight.
The iPhone 17 has formally landed. Here is how and when you’ll be able to preorder all 4 telephones.
Within, the A19 chip is all about potency and velocity, with quicker neural processing and a extra succesful GPU. Apple says the brand new design interprets into 8 further hours of video playback in comparison to remaining yr’s telephone, and it will possibly nonetheless fast-charge to 50 % in 20 mins. This yr’s colours come with lavender, mist blue, black, white, and sage.
The digital camera array hasn’t been omitted both. The 17 includes a 48-megapixel twin fusion major gadget, a 12-megapixel telephoto, and a 48-megapixel ultrawide. Up entrance, Heart Level arrives on iPhone for the primary time, permitting high-resolution selfies in both portrait or panorama orientation, and stabilizing photographs even supposing you’re shifting.
iPhone Air

Credit score: Ian Moore / Mashable Composite; Apple
The newcomer within the lineup is the iPhone Air, Apple’s thinnest telephone but. In spite of measuring simply 5.5mm thick, it nonetheless delivers a 6.5-inch ProMotion show at 120Hz and three,000 nits. The design leans on a titanium body and Ceramic Protect 2 on all sides to steadiness thinness with sturdiness. Additionally, you did not pass over it, however there might be no Plus style this yr. As an alternative, the Air will take it position.
The A19 Professional chip handles efficiency, paired with the brand new N1 wi-fi chip for higher connections. That implies give a boost to for WiFi 7, Bluetooth 6, and a brand new C1X modem that Apple claims is two times as immediate as its predecessor. The Air additionally makes use of a 48-megapixel Fusion digital camera gadget that blends more than one lenses into one.
Battery lifestyles, on the other hand, is the place compromises display. Apple is depending on iOS 26’s Adaptive Energy Mode to stretch what it calls “all-day” utilization, despite the fact that it hasn’t outlined the precise collection of hours. To offset that, Apple is launching a brand new MagSafe battery extender, along translucent and polycarbonate circumstances and a crossbody strap that snaps into position magnetically.
iPhone 17 Professional and Professional Max

Credit score: Ian Moore / Mashable Composite; Apple
On the excessive finish, Apple driven the Professional line additional with new thermal control powered by means of a vapor chamber. The A19 Professional chip inside of is alleged to be 40 % quicker than remaining yr’s Professional silicon, and eSIM-only variations of the gadgets will see stepped forward battery efficiency.
The digital camera gadget has been leveled up considerably. For the primary time, all 3 rear lenses are 48 megapixels. The telephoto digital camera now makes use of a bigger sensor, whilst the front-facing Heart Level digital camera jumps to 18 megapixels. Those upgrades are designed to make the Professional line the definitive instrument for each images and video.
Cosmic orange and deep blue are the headline colours, despite the fact that response has already been blended, particularly with the brand new raised “plateau” that homes the cameras. Apple insists the glance is a commentary, however quite a few enthusiasts are skeptical. Irrespective of design debates, the Professional and Professional Max stay essentially the most complex iPhones Apple has ever shipped.
Each and every style within the iPhone 17 circle of relatives now begins at 256 GB of garage. Pricing starts at $799 for the iPhone 17, $999 for the Air, $1,099 for the Professional, and $1,199 for the Professional Max, which additionally provides a two-terabyte garage choice for a whopping $1,999. The iPhone 16e will stay within the lineup because the finances choice at $599. The brand new fashions might be to be had to preorder this Friday and can arrive in retail outlets on Sept. 19.