The day has in any case arrived: Nowadays at 1PM ET, Apple is all however sure to unveil the iPhone 17 line. This yr is shaping as much as be a departure from fresh September product rollouts, with the sturdy chance of an all-new superthin iPhone (dubbed “iPhone Air“) anticipated to sign up for the corporate’s lineup. Additionally on faucet might be new Apple Watch fashions — together with the primary in reality new Extremely type in two years — and (possibly) the long-awaited AirPods Professional 3. Intrigued? You’ll watch the Apple iPhone 17 tournament unspool in real-time, livestreamed on YouTube from Cupertino. Even higher, Engadget is liveblogging the iPhone 17 release, with 3 workforce participants on-site at Apple Park to offer their hands-on impressions.
Bloomberg Apple reporter Mark Gurman showed his expectation for all the above merchandise to reach as anticipated lately in his fresh tournament preview tale. Gurman had in the past reported a lot of the ones main points, together with the anticipated battery and digicam compromises of that rumored skinny iPhone Air. You’ll pay attention him percentage his complete research of the approaching lineup — or even a peek at some 2026 iPhone fashions — all the way through his fresh visitor look at the Engadget Podcast.
Anticipated to be more or less 5.55 mm thick, the iPhone Air will be the thinnest iPhone but, besting 2014’s iPhone 6 which, at 6.9 mm, was once the former svelteness champ. And they have simplest gotten chunkier since then. (The iPhone 16 Professional has a intensity of 8.25 mm.) The Air would additionally give Apple an immediate rival to Samsung’s Galaxy S25 Edge, which we discovered to be greater than a gimmick.
However the iPhone Air’s skinny design will most probably lead to a few compromises. It is rumored to have just a unmarried 48 MP digicam and a smaller battery — one that is about 16% much less capacious than the iPhone 17’s energy supply, if a late-breaking leak on X is to be believed. That stated, Taiwan’s TrendForce, a marketplace analysis company quoted in a up to date MacRumors tale, means that the Air will game a high-density “silicon anode battery” that might theoretically supply extra energy from a smaller body.
The Professional lineup may be offering some design tweaks and function enhancements. The iPhone 17 Professional and Professional Max are rumored to change from titanium to aluminum. And that heat-mapped Apple emblem featured in Apple’s “Awe shedding” invites could also be indicative of higher thermal cooling within the new Professional fashions, too. They may additionally see the rear digicam array amplify to a complete “island” that extends throughout many of the telephone’s bottom. It is anticipated to accommodate 3 cameras (as sooner than), however a couple of rumors have prompt it is going to have an advanced telephoto one. The zoom lens may soar to 48MP, which might make stronger its virtual zooming / cropping chops. The telephones might also upload an anti-glare coating, very similar to the ones discovered on iPads.
The usual iPhone 17 may see some welcome show upgrades. A minimum of one provide chain supply claimed it is going to upload a 120Hz variable refresh charge (ProMotion) show, which the Professional collection has used since 2021.
Something we all know for sure is that the brand new iPhones will release with iOS 26, which brings Apple’s greatest design refresh in years. It is simple to believe the corporate highlighting the brand new type’s shows as one of the best ways to enjoy the brand new Liquid Glass visible language. As for the naming scheme, there have not been any leaks pointing to a identical {hardware} rebranding (“iPhone 26,” “iPhone 26 Professional,” and so forth.). However howdy, Apple does like surprises.
Engadget’s iPhone 17 rumor roundup offers you a deeper dive into what to anticipate from the brand new fashions.
Apple’s fall tournament is not only for iPhones. The corporate could also be anticipated to roll out new Apple Watch fashions. 5G and a processor improve are anticipated for the Apple Watch Extremely 3. It might also will let you ship texts by means of satellite tv for pc, at hand for many who use it out within the wasteland. Without reference to the main points, Apple hasn’t introduced a brand new rugged and top class type since 2023 (with the exception of a brand new colour), so it is due for an improve.
The Sequence 11 type is not likely to leave dramatically from the Sequence 10. In spite of everything, that type presented a brand new design, with a thinner frame and bigger display screen. (And Apple has traditionally saved the ones round in three-year cycles.). However a quicker chip additionally turns out logical. In all probability we’re going to see 5G arrive on the usual wearable, too.
The Apple Watch lineup and the corporate’s Health workforce has been within the information of past due too. Along with ongoing felony battles over the wearable’s blood oxygen tracking function, Apple’s vp of health applied sciences Jay Blahnik has been accused of constructing a poisonous place of job atmosphere, in line with a New York Instances record. It is not likely that the corporate even mentions both of those eventualities at its tournament on September 9, however it’s fascinating background data for the health and wearable parts of its presentation.
We might also see the AirPods Professional 3 on the tournament. It is been about 3 years since Apple ultimate upgraded its top class earbuds. The brand new type may additionally deliver some biometric sensors to the earphones: an in-ear heart-rate observe and (possibly) temperature sensing. Reside translation could also be rumored, even supposing that is probably not unique to the third-gen type. However do not be expecting primary design adjustments, if the newest studies from leaker Majin Bu (by means of MacRumors) are to be believed: Along with a “slight aid in measurement,” Bu notes the case will lose the bodily pairing button, whilst gaining capacitive controls.
We don’t seem to be protecting our breath for any primary trends round Apple’s AI or its overhauled Siri, which was once introduced ultimate summer time. Mark Gurman reported forward of Tuesday’s tournament that Apple is operating on an AI seek product that it plans to release with the brand new Siri, however those don’t seem to be scheduled to reach till March.
Will there be different bulletins? Time will inform, however now we all know we may not have to attend lengthy to determine. The legit countdown clock has begun, and the solutions are simply days away.
Replace, September 9, 2025, 8:35AM ET: Added ultimate main points and hyperlink to Engadget’s liveblog.
Replace, September 8, 2025, 5:49PM ET: Added a brand new leak that looks to substantiate a decrease battery capability for the iPhone Air.
Replace, September 7, 2025, 1:53PM ET: Added a brand new record from Mark Gurman in regards to the timeline for Apple’s upgraded Siri and AI seek.
Replace, September 6, 2025, 10:20AM ET: Added a hyperlink to Mark Gurman’s newest Bloomberg tale, which confirms and expands on his months of earlier reporting at the approaching new Apple {hardware}.
Replace, September 4, 2025, 7:20PM ET: Added a brand new record that the iPhone Air might function a high-density battery.
Replace, September 3, 2025, 2:20PM ET: Integrated a reference and hyperlink to the idea that the invitation graphic suggests a brand new cooling gadget for the approaching iPhones.
Replace, September 2, 2025, 11:15AM ET: Tweaked the intro to correctly mirror how a ways we’re from the development at this day and age, and added a paragraph on fresh happenings round Apple’s Watch and Health merchandise.
Replace, August 29, 2025, 2:32PM ET: Added insights from Bloomberg‘s Mark Gurman according to his look at the Engadget Podcast.
Replace, August 28, 2025, 10:45AM ET: Added new record on AirPods 3 case main points.
Replace, August 26, 2025, 5:41PM ET: Added affirmation of legit tournament invitation, date and time.
