We are now with reference to per week clear of the Apple’s “Awe shedding” match, the place the corporate is prone to unveil the iPhone 17. This 12 months’s theme of “Awe shedding,” which was once featured in Apple’s invites to the media despatched on August 26 does not divulge a lot by the use of clues, however perhaps the “shedding” is in connection with light-weight gadgets shedding one way or the other? Anyway, the keynote will likely be livestreamed on YouTube September 9 at 1PM ET from Cupertino. We will have 3 Engadget crew participants reporting and liveblogging from Apple Park, in addition to to provide their hands-on impressions, so be sure you come again right here for the most recent protection.
This 12 months is shaping as much as be a departure from fresh September product rollouts, with the sturdy risk of an all-new superthin iPhone anticipated to enroll in the corporate’s lineup. Additionally on faucet may well be new Apple Watch fashions — together with the primary really new Extremely fashion in two years — and (perhaps) the long-awaited AirPods Professional 3.
We were given a complete rundown of what to anticipate on the match from the most efficient conceivable supply: Bloomberg Apple reporter Mark Gurman. All through his fresh visitor look at the Engadget Podcast, Gurman shared his research of what we think to look, together with the anticipated battery and digicam compromises of that rumored skinny iPhone (which everybody already calls the iPhone Air).
Anticipated to be more or less 5.55 mm thick, the iPhone Air will be the thinnest iPhone but, besting 2014’s iPhone 6 which, at 6.9 mm, was once the former svelteness champ. And they have got simplest gotten chunkier since then. (The iPhone 16 Professional has a intensity of 8.25 mm.) The Air would additionally give Apple a right away rival to Samsung’s Galaxy S25 Edge, which we discovered to be greater than a gimmick.
However the iPhone Air’s skinny design will most probably lead to a couple compromises. It is rumored to have just a unmarried 48 MP digicam and a smaller battery. So, be expecting a classy telephone that… may not be for everybody.
The Professional lineup may be offering some design tweaks and function enhancements. The iPhone 17 Professional and Professional Max are rumored to change from titanium to aluminum. They may additionally see the rear digicam array make bigger to a whole “island” that extends throughout many of the telephone’s bottom. It is anticipated to accommodate 3 cameras (as ahead of), however a couple of rumors have prompt it’s going to have an progressed telephoto one. The zoom lens may bounce to 48MP, which might enhance its virtual zooming / cropping chops. The telephones may additionally upload an anti-glare coating, very similar to the ones discovered on iPads.
The usual iPhone 17 may see some welcome show upgrades. A minimum of one provide chain supply claimed it’s going to upload a 120Hz variable refresh charge (ProMotion) show, which the Professional collection has used since 2021.
Something we all know indubitably is that the brand new iPhones will release with iOS 26, which brings Apple’s largest design refresh in years. It is simple to consider the corporate highlighting the brand new fashion’s shows as one of the simplest ways to enjoy the brand new Liquid Glass visible language. As for the naming scheme, there have not been any leaks pointing to a equivalent {hardware} rebranding (“iPhone 26,” “iPhone 26 Professional,” and many others.). However hiya, Apple does like surprises.
Engadget’s iPhone 17 rumor roundup offers you a deeper dive into what to anticipate from the brand new fashions.
Apple’s fall match is not just for iPhones. The corporate may be anticipated to roll out new Apple Watch fashions. 5G and a processor improve are anticipated for the Apple Watch Extremely 3. It may additionally allow you to ship texts by means of satellite tv for pc, at hand for individuals who use it out within the desert. Irrespective of the main points, Apple hasn’t introduced a brand new rugged and top class fashion since 2023 (excluding a brand new colour), so it is due for an improve.
The Collection 11 fashion is not going to go away dramatically from the Collection 10. In spite of everything, that fashion presented a brand new design, with a thinner frame and bigger display. (And Apple has traditionally saved the ones round in three-year cycles.). However a quicker chip additionally turns out logical. Most likely we will see 5G arrive on the usual wearable, too.
The Apple Watch lineup and the corporate’s Health crew has been within the information of past due too. Along with ongoing prison battles over the wearable’s blood oxygen tracking characteristic, Apple’s vice chairman of health applied sciences Jay Blahnik has been accused of constructing a poisonous administrative center setting, in step with a New York Instances document. It is not going that the corporate even mentions both of those eventualities at its match on September 9, however it’s fascinating background knowledge for the health and wearable parts of its presentation.
We may additionally see the AirPods Professional 3 on the match. It is been about 3 years since Apple ultimate upgraded its top class earbuds. The brand new fashion may additionally deliver some biometric sensors to the earphones: an in-ear heart-rate observe and (perhaps) temperature sensing. Reside translation may be rumored, even supposing that will not be unique to the third-gen fashion. However do not be expecting primary design adjustments, if the most recent studies from leaker Majin Bu (by means of MacRumors) are to be believed: Along with a “slight aid in measurement,” Bu notes the case will lose the bodily pairing button, whilst gaining capacitive controls.
Will there be different bulletins? Time will inform, however now we all know we may not have to attend lengthy to determine. The respectable countdown clock has begun, and the solutions are simply days away.
Replace, September 2, 2025, 11:15AM ET: Tweaked the intro to as it should be replicate how a ways we’re from the development at this day and age, and added a paragraph on fresh happenings round Apple’s Watch and Health merchandise.
Replace, August 29, 2025, 2:32PM ET: Added insights from Bloomberg‘s Mark Gurman in keeping with his look at the Engadget Podcast.
Replace, August 28, 2025, 10:45AM ET: Added new document on AirPods 3 case main points.
Replace, August 26, 2025, 5:41PM ET: Added affirmation of respectable match invitation, date and time.
