Each and every seat in Copenhagen’s Bella Middle was once complete as Anton Osika, the co-founder of the vibe coding app Cute, took the degree at this yr’s TechBBQ convention.
Cute focuses on serving to folks construct apps and internet sites, particularly folks and not using a coding revel in. It’s one of the crucial standouts in the preferred AI class referred to as vibe-coding, which we could customers information AI fashions as they produce code, web sites, or entire packages.
It’s been a gorgeous proposition for customers: In simply 8 months, the Swedish corporate stated it surpassed $100 million in ARR and raised a $200 million Sequence A at a $1.8 billion valuation – making it Europe’s fastest-growing unicorn. The Monetary Instances reported that traders are already hoping to release a Sequence B, providing offers that might worth the corporate at $4 billion. Up to now, there’s no indication that Cute is .
Talking to TechCrunch, Osika laid out a imaginative and prescient for Cute as the most efficient position to construct tool merchandise: a platform that may take customers, founders, particularly, thru all of the levels of product advancement. so they may be able to construct AI-native firms extra simply.
“In the event you’re operating a trade, there are numerous issues you need to arrange, like bills, figuring out your customers, and sooner or later, possibly even like ‘I want to incorporate my corporate,’” he stated. “I would like Cute to assist with a lot of these issues.”
In past due June, Cute launched an agent to assist customers learn recordsdata, debug mistakes, seek the internet, generate pictures, and find recordsdata – a primary step in making excellent on that imaginative and prescient.
Cute now has greater than 2.3 million energetic customers, 180,000 of which can be paying subscribers. Osika stated the corporate selected its pricing just by deciding what would assist the corporate duvet its personal prices. His favourite Cute use circumstances come with a marketer construction a gross sales coaching platform and an engineer operating a couple of small companies at the platform.
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“Up to now, that you must create a truly nice first draft the use of Cute. Now, you’ll construct a complete product and it’s a lot more like operating with an actual developer,” he stated.
AI-generated code has been criticized as overly brittle – higher fitted to demos than completed merchandise – however Osika says he’s now not involved. All code will have to be reviewed earlier than it’s revealed, the CEO advised us, “if it is AI or human-generated.”
At the moment, Cute operates on different foundational fashions, together with Anthropic’s Claude and OpenAI’s GPT-5. There may be some stress to that courting, as Anthropic and OpenAI each perform their very own product-development products and services: Claude Code and Codex, respectively. The ones techniques aren’t precisely the similar as Cute, however it’s simple to consider both type corporate looking to scouse borrow Cute’s customers with a strategic product shift.
Up to now, Osika doesn’t appear nervous. He advised TechCrunch that Cute is just desirous about construction the most efficient product and is in a position to do this by way of leveraging all of the various kinds of AI type suppliers, while suppliers want to persist with their very own fashions.
“That places us in a greater place than them,” he persisted, later including that tapping into a large number of basis fashions provides its customers “unequalled functions,” whilst additionally giving the corporate the versatility to develop abruptly with out wearing the load of duplicative infrastructure.
“The scope of what you’ll succeed in is repeatedly increasing,” he persisted. To overcome the contest, he says the group specializes in 3 issues: how you can stay rapid and protected whilst offering a very easy consumer revel in.
“If we proceed to try this, we’re going to construct extra consider with our consumers than any person else,” he stated. “Easy as that.”
It’s just one month since Figma, one in all Cute’s friends within the app-design house, introduced its blockbuster IPO, attaining a $19.3 billion marketplace cap on its opening day. When requested about Figma, Osika merely stated the corporate continues to be desirous about making the most efficient product for its customers.
“So long as we’re taking note of our customers and giving them what they want, that’s all that issues,” he stated.
Already, Cute is deeply tied to the Swedish tech marketplace. Osika grew up in Stockholm and based the corporate there. The corporate’s record of traders, consistent with Pitchbook, come with a listing of best Eu corporations and angel traders, like Stefan Lindeberg (Swedish, Nordic Sport Ventures); Fredrik Hjelm (Swedish, founding father of Guestit), Vegetables Ventures (Nordic), Hummingbird Ventures (London); 20VC (London, based by way of Harry Stebbings who introduced Challenge Europe to funnel extra investments into the ecosystem).
Revolut CEO Nik Storonsky, who’s primarily based in Europe, could also be an angel investor within the corporate, as is Swedish founder Sebastian Siemiatkowski, whose corporate Klarna could also be a shopper of Cute. Different well known shoppers come with HubSpot and Photoroom.
All over the convention, traders and founders lamented what the corporate staying in Europe manner for the, particularly, Nordic, startup ecosystem.
“The luck of Cute and different Eu AI unicorns is a luck for all of Europe,” Shamillah Bankiya, a major at the United Kingdom’s Break of day Capital, advised TechCrunch. Despite the fact that now not an investor, her company has adopted Osika as a founder for some time and has invested in different AI firms thru Break of day.
“Past the quick have an effect on of the hundreds of Europeans hired by way of those firms, the larger impact is cultural,” she persisted. “It raises the bar for what formidable founders around the continent can dream of and succeed in.”
Osika stated Cute plans to stick nestled in Europe, although it does have a group in Los Angeles. Many Eu tech firms sooner or later in finding themselves migrating to the States for extra capital and get right of entry to to alternatives – however Osika doesn’t see Cute as one in all them, for now.
Within the wake of Cute’s luck, Osika has began to put money into the ones founders himself. Dennis Inexperienced-Lieber’s Danish shopper intelligence corporate, Propane.ai, simply won an funding from Osika as a part of its $1.2 million seed spherical. Inexperienced-Lieber stated that Cute proves what many within the Nordic scene already really feel: They, too, have world-class ability and will play at the world degree.
“Sure, we’ve had giants like Zendesk, Team spirit, Klarna, and Spotify over the last decade, however what Cute presentations is that with small groups, an international mindset, and constant effort, you’ll nonetheless construct a category-defining corporate,” he persisted. “As a founder, I will be able to say it’s lit a fireplace in our ecosystem to peer this occur proper right here at house.”
