Ford mentioned Monday it’s going to make investments $2 billion to turn out to be its Louisville Meeting Plant right into a manufacturing facility in a position to making a brand new era of reasonably priced EVs, beginning with a mid-sized pickup truck with a base value of $30,000 this is slated to release in 2027.
This isn’t a typical manufacturing facility improve. To scale back the price of production, Ford has upended the shifting meeting line device introduced via its founder Henry Ford greater than 112 years in the past.
The automaker’s willingness to modify the century-old device that made Ford a family identify displays the high-stakes juggling act of marketing a line of reasonably priced electrical automobiles which may be made in the USA sooner, extra successfully, and with fewer portions all whilst retaining benefit margins. And as Ford’s leader EV, virtual, and design officer Doug Box famous Monday it’s no longer with regards to riding down particular person prices down, however a transformation that can permit the automaker to compete with China.
Ford CEO Jim Farley described the brand new manufacturing device, line of EVs, and $2 billion funding as a gamble.
“There aren’t any promises with this venture,” he mentioned all through an match reside streamed from the Kentucky plant. “We’re doing such a lot of new issues I will be able to’t inform you with 100% uncertainty that this will likely all move excellent, this can be a guess. There may be chance.”
That guess started a number of years in the past with skunkworks staff of about 500 other folks in California — led via former Tesla govt Alan Clarke and crammed with skill from firms like Tesla, Rivian, Apple, and Lucid Motors. The staff, which is divided between Palo Alto and a brand new place of business in Lengthy Seashore, advanced the brand new manufacturing device and underlying car platform that can be used within the Louisville manufacturing facility.
The result is what Ford calls the “common manufacturing device,” which adjustments its unmarried conveyor line right into a three-branched meeting tree. Ford has additionally advanced a common EV platform that can use lithium iron phosphate batteries the use of tech approved from China’s CATL and manufactured at its new $3 billion BlueOval Battery Park manufacturing facility in Michigan. That manufacturing facility, which is predicted to come back on-line in 2026, will make use of 1,700 hourly employees.
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The brand new EV platform will consist of huge single-piece aluminum unicastings that makes use of a long way fewer portions and can permit the entrance and rear of the car to be assembled one after the other on two of the branches. The 3rd department is most likely maximum notable; that is the place the structural battery can be assembled with seats, consoles, and carpeting. The 3 parts will come in combination on the finish of the road to shape the car.
Not like a conventional meeting line, the place the employees transfer alongside including the cord harness and different portions to the body, the EV platform will consist of 3 kits. Inside of that equipment, all fasteners, scanners and gear gear required for the activity are incorporated – and in the right kind orientation to be used, consistent with Ford.

The EV platform will use 20% fewer portions than an ordinary car and can be produced 15% sooner, the corporate mentioned.
“I’ve indubitably by no means noticed anything else within the public area that appears anything else like this,” Clarke instructed TechCrunch in an interview forward of the release. “And I feel {that a} production skilled would take a look at this, and particularly in the event that they’ve been within the automobile business for a couple of a long time, would form of scoff at it and say, ‘why would you do it this fashion?’”
Clarke is satisfied that after production mavens see how temporarily a car can move from begin to end, others will try to emulate this.
The brand new structure and accompanying EV platform will trade how the Louisville manufacturing facility operates and scale back the collection of employees hired there. The transformation will most probably ripple during the broader provide chain as smartly. In the long run, Clarke says, this will likely keep American jobs.
Ford employs about 2,808 hourly employees at its Louisville meeting plant, which makes the Ford Get away and Lincoln Cosair. Manufacturing of the ones two automobiles will proceed on the plant via 2026 ahead of switching to the brand new circle of relatives of EVs. Ultimately, the plant will give a boost to 2,200 hourly employees. A Ford spokesperson mentioned the automaker has presented a unique retirement incentive program for others.
A discount in employees and a “important” build up in automation may generally steered protests from the United Auto Employees. However Clarke says Ford labored with the UAW intently from the start and that there’s “purchase in.”
“The groups are actually occupied with what’s coming as a result of they know that we should be aggressive and we need to make cash from this venture for jobs to stick in The us,” he mentioned, later including, “This isn’t actually, you recognize, not obligatory.”