Apple is webhosting its new {hardware} tournament on September 9 at 10 a.m. PT. The corporate is anticipated to unlock its iPhone 17 lineup, at the side of updates for the Apple Watch and AirPods.Â
As all the time, there are lots of rumors circulating, together with larger displays and stepped forward cameras for the iPhone 17 fashions and the advent of an ultra-thin iPhone Air that would substitute the Plus style. Extra extensively, Bloombergâs Mark Gurman studies that this shall be the primary of 3 deliberate years of main iPhone redesigns, with a foldable iPhone coming in 2026.
iPhone 17, 17 Professional, and 17 Professional Max
The iPhone 17 is anticipated to get a vital makeover to align extra carefully with the Professional fashions. It would characteristic a relatively better 6.3-inch display, which is a rise of 0.2 inches in comparison to the iPhone 16, in addition to a 120Hz show, a considerable improve from the present 60Hz. Itâs additionally rumored to have a 24-megapixel entrance digital camera.
It would are available in new colours: red and inexperienced.
The Professionalâs upgrades shall be noticeable at the again of the telephone, rumors counsel. Conceptual renderings display that the 3 rear cameras could also be organized in an oblong bar that extends from one fringe of the tool to the opposite. The flash, gentle sensor, and microphone could be located a ways to the best aspect. The place the MagSafe charger is, the Apple emblem is alleged to be focused for classy causes.
Particularly, the iPhone 17 Professional would possibly transfer fabrics, doubtlessly changing the titanium band across the display with aluminum. This would lend a hand Apple cut back prices in addition to supply a lighter really feel.
The iPhone 17 Professional Max is anticipated to peer fewer upgrades, too, with probably the most vital exchange being a relatively thicker frame, more likely to accommodate a bigger battery â which might be an enormous win.Â
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Consistent with leaker Quick Virtual, the iPhone 17 is expected to be priced round $800, and the Professional Max is anticipated to have a ticket of round $1,250. New colours for the Professional fashions doubtlessly come with darkish blue and copper.
The Professional style is anticipated to be priced round $1,100. On the other hand, a fresh leak signifies that there shall be fewer garage choices in comparison to the 16 Professional. Customers would possibly lose the 128GB choice and can best have 3 possible choices: 256GB, 512GB, or 1TB, down from the everyday 4 choices.
Whilst the main center of attention shall be at the iPhones themselves, Apple would possibly announce new telephone circumstances as an advantage. 3 weeks earlier than the development, a leak confirmed âTechWovenâ iPhone Professional 17 circumstances, that includes a better high quality woven subject material in comparison to the discontinued âFineWovenâ line of material circumstances Apple launched in 2023. The leak additionally presentations that the circumstances would possibly include a crossbody strap.
iPhone Air

Probably the most broadly mentioned rumor is that Apple may well be introducing its slimmest telephone ever, the iPhone Air, which would possibly substitute the iPhone Plus.Â
This rumored tool is alleged to have a profile thickness of five.5 mm, making it about 0.08 inches thinner than present iPhones. Itâll additionally characteristic a 6.6-inch display.Â
This transfer seems to be Appleâs reaction to the rage of slimmer smartphones, following within the footsteps of alternative corporations like Samsung and Huawei. The iPhone Air may doubtlessly outshine the Samsung Galaxy S25 Edge, which measures 5.8 mm thick. Moreover, it is going to pave the best way for Appleâs long-rumored foldable telephone, predicted to release in September 2026.
Whilst the skinny design is trendy, it will include some compromises. In response to the renders weâve noticed, the Air is anticipated to have just one rear digital camera lens, not like the Plus, which has two. There also are rumors that there might not be enough room for a speaker on the backside, that means the one audio supply might be the entrance earpiece on the most sensible.
The battery lifetime of the tool is unsure, however some imagine it can be worse than that of earlier fashions because of its skinny design. To compensate, studies counsel an not obligatory battery case could also be bought one at a time.
Experiences counsel the tool shall be priced at $950 and shall be to be had in black, silver, and lightweight gold. On the other hand, a more moderen prediction from JPMorgan suggests the iPhone Air will value round $899 to make amends for the absence of a 2nd digital camera.
Apple Watch Sequence 11, Extremely 3, and SE 3

After a two-year wait, there are more than a few rumors surrounding the Apple Watch Extremely 3, suggesting itâs going to go through vital adjustments. Those would possibly come with quicker charging speeds, 5G improve, and satellite tv for pc connectivity. Moreover, itâs speculated that the watch will characteristic a better show.
Probably the most thrilling doable upgrades for each the Extremely 3 and Sequence 11 is the incorporation of blood force tracking features. This selection would notify customers if their blood force ranges are too top or too low. Apple may be taking into account including a nap apnea characteristic. On the other hand, in line with Bloombergâs Gurman, the corporate would possibly want to extend the discharge of those options for additional tweaks.
Apple not too long ago introduced {that a} redesigned blood oxygen characteristic is rolling out to a couple Sequence 8, 10, and Extremely watches. This leads us to suppose the Extremely 3 might also get the potential, however the corporate didnât point out if it will be to be had in watchOS 26 in its announcement.
The 3rd era of Apple Watch SE isnât anticipated to obtain main updates, except in all probability a bigger show. There proceed to be studies of a plastic model being offered, in line with Gurman.Â
Rumored costs for the watches are: $250 for the Apple Watch SE 3, $400 for the Sequence 11, and $800 for the Extremely 3.
AirPods Professional 3

After the discharge of the AirPods Professional 2 in 2022, itâs about time for an improve, and Apple may simply be in a position to ship. Rumors counsel that the AirPods Professional 3 will characteristic a sleeker design, touch-sensitive controls, smaller earbuds, and a slimmer case. Any other rumor claims the pairing button shall be got rid of, and as a substitute, you contact the case itself.
Moreover, the H3 chip is anticipated to make stronger energetic noise cancellation and adaptive audio.
This tale has been up to date to incorporate further rumors.
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