Meta is increasing its line of AI-powered eyewear via a brand new partnership with sports clothing logo Oakley.
The brand new good glasses offered Friday, known as Oakley Meta HSTN, have been constructed for efficiency put on and are meant for “athletes and enthusiasts alike” in keeping with a Meta observation. The whole lineup will arrive this summer season, Meta says, with glasses beginning at $399.
“Constructed for lifestyles at the box, path, or monitor, with on a regular basis use instances, Oakley Meta is right here to adapt recreation and beef up efficiency,” Meta states on its web site.
The high-tech frames are a part of Meta’s partnership with EssilorLuxottica, the eyewear logo Meta labored with to release its first spherical of AI sun shades with Ray-Ban in 2021.Â
Whilst the Oakley Meta HSTN glasses characteristic Oakley’s conventional taste, the frames additionally come with Meta’s era, with small cameras that may file movies hands-free and Bluetooth audio system so wearers can concentrate to tune and podcasts whilst they’re at the cross.Â
The good glasses additionally permit customers to ship and obtain textual content messages and make calls.Â
Each and every pair is supplied with a non-public AI assistant that solutions questions after being brought about via the word, “Hello Meta.” In a teaser video, former NBA participant J.R. Smith is proven enjoying golfing with the glasses on when he asks, “Hello Meta, how sturdy is the wind as of late?”
“The wind is blowing 12 mph from the northwest,” Meta AI responds.
Because the glasses are meant for athletes, Meta is leaning on standard sports activities figures to get the phrase out. The promoting marketing campaign might be led via International Cup winner Kylian Mbappé and three-time Tremendous Bowl MVP Patrick Mahomes, Meta mentioned in its observation.